The Coach's Critical Mistake? Challenging The Executives and the Infallible Executive Tier

Iturns out Ruben Amorim endured defeat by lower-league opposition. He weathered an important continental showpiece against one of the worst Tottenham teams for many years. He withstood home defeats to domestic rivals, a lowly league position, an unwavering system, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, calling his team the poorest in Manchester United history. Yet, there existed one adversary against whom the Portuguese coach was not permitted to dance. You come at the sporting director, you had better succeed.

Unfortunately, similar to numerous Premiership defender in Blackburn’s title-winning 1994-95 season, the coach took on the executive and appears to have missed. Even the most casual observer will notice the paradoxical situation: a manager who frequently berated his squad for losing individual battles crumbling when confronted by the white heat and formidable presence of one of the Premier League’s most intimidating sporting directors.

And frankly, this entire painful saga seems to paint the director in a different perspective. It may have been tempting, given his nine months in a similar role at Southampton, to view Jason Wilcox as merely a functionary in the United exoskeleton: an individual whose appointment was due largely to his close relationship with his former boss a fellow executive as any demonstrable skill. How wrong we all were. By masterfully outsmarting the club's celebrated manager, as he outmanoeuvred the hapless a previous executive before him, Jason Wilcox has proved himself as one of football's strategic masterminds: a strategic mind that the club's mid-table rivals are now rightly wary.

The Strategic Conflict Over Formation & Ideology

To illustrate, it was Jason Wilcox who being involved in the leadership that hired the 3-4-3 fundamentalist Amorim originally, was instrumental in trying to persuade Amorim to ditch his favored 3-4-3. Unsurprisingly, these pleas met a certain resistance. But perhaps these judgements hold greater authority when delivered by a man of a man the unimpeachable soccer background of Jason Wilcox, holder of three England caps and a contributor to a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his reasoning to the rest of us. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, with no compensation reduction clause in place. The director speaks rarely publicly, for excellent reasons. The true intellectuals in football – individuals such as Jason Wilcox – function on a plane exceeding our mundane comprehension. Were he to speak, most likely we would perceive is a series of high-frequency signals and complex calculations. Wanting is not quite equivalent to being ready to receive.

Sir Jim Ratcliffe reportedly suggested using the winger in a defensive role.
The club's co-owner has allegedly suggested utilizing the attacker at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

The Supreme Authority Behind the Throne

Naturally, in training our focus on Jason Wilcox we are obscuring the real power behind the modern United throne. The director is, in reality, simply carrying out the commands of his superior Sir Jim Ratcliffe, who privately has made very clear his preference for a back four. According to reports, the owner has also suggested deploying the forward as a right wing-back. The owner is eager for the club to adopt analytics and analytics. According to ESPN, in an executive meeting soon after his minority ownership, he announced that the team's approach of play “shall be determined in this room”.

After all, Sir Jim is an expert in these intricate footballing stuff, drawing from his background in industry and yachting. Above all he remains immensely wealthy, and as we all know, the rich are superior: more perceptive, sagacious, more tactically astute, fundamentally better. Whom else could one trust to oversee an enlightened programme of austerity, the building of a modern arena that appears similar to an abstract design, the signing of Benjamin Sesko?

A New Soccer Order: Directors Over Managers

This represents a shift we are increasingly seeing at the elite levels of the game. Historically, clubs foolishly delegated major sporting choices to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once feasible for a young, visionary coach with a philosophy and drive to go into an organization and see their vision supported to fruition. Yet how many companies have such individuals established? How many mass redundancies have they managed? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping professional resumes. Better by far to determine the strategy by the directors and hire someone who can tailor their methods to suit. If managers were once chefs, they have become more akin to Deliveroo drivers: not creating the food, but still finally accountable should it be delivered cold or leaks out to meet standards.

Nowadays, their job has become less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they have minimal power to change. A coach at Chelsea takes a squad of very young players into the Champions League and wins two medium-sized trophies, and essentially is dismissed for talking. A manager at Celtic sees his reputation ruined whereas the people who appointed him continue to make errors another day.

The Neoliberal Game: Responsibility for the Few

And perhaps in a small way this represents corporate governance in action: the elevation of a gilded overclass who can never be wrong, whose decisions are always sacrosanct, whose errors can invariably be sacked away without explanation. Appoint the system coach only to dismiss them for playing too much 3-4-3. Hire the project manager and then discard them for taking excessive time. And most importantly be grateful; for the incremental increases in ticket costs, for your new player acquisitions, for the reality that the adults – regardless of their expertise – remain in control.

Angela Ho
Angela Ho

A seasoned business strategist with over 15 years of experience in corporate growth and digital transformation.